Thursday, June 3, 2010

Reasons to Read Giclée Prepress

Giclée Prepress - The Art of Giclée is not for everyone. The book was written for picture professionals and artists needing high-quality fine-arts printing.

If you follow this blog you already know that I run a fine-arts printing and publishing company and am myself an illustrator. My experiences teaching digital imaging and prepress, as well as finding printing and publishing solutions for my customers at Vashon Island Imaging inspired the book. Its purpose is pixel perfect printing.

There is a 'disconnect' between people and printing. People know how to make good pictures in PhotoShop® but not how to print them. Other books don't discuss prepress because their authors aren't printing professionals. The result is an information gap. Even many picture professionals don't realize that they are not taking full advantage of what their printers can deliver.

The quality of all printed pictures is improved with prepress.

At first, 90% of the clients at my printing company are unaware that prepress is necessary, or even what prepress is. They learn that prepress equals success in fine-arts printing.

High-quality printing is a 2-step process:

1.) Create the master picture
2.) Prepress the master picture for output

Prepress adjusts the master picture's dynamic tone range to the requirements of specific output devices and media.

All high-quality printing requires precision prepress to take full advantage of what each printing process offers.

Giclée printing offers the widest dynamic tone range and sharpest detail of any printing process.

Prepress helps you print with the full potentials of the giclée process and achieve higher quality prints.

Understanding giclée prepress, your printing results will improve whether you print your own images or take them to print shops like Vashon Island Imaging.

Giclée Prepress - The Art of Giclée will help you get control of your printing and become a giclée prepress master. There are five major parts:

1.) The Zen of Giclée (Pixel Perfect Printing)
2.) The Study of Light - All imaging is based on light
3.) Giclée work-flow in 13 steps from idea to display
4.) Appendix with additional techniques & tips
5.) Glossary combining digital, photo & printing terms

13 Reasons to Read Giclée Prepress - The Art of Giclée:

1.) Only complete reference book about giclée printing.
2.) Everything about making giclée art in one book.
3.) Solves 'disconnect' between people and printing.
4.) Bridges 'information gap' about prepress.
5.) Explains why prepress is necessary.
6.) Details prepress procedures for pixel perfect printing.
7.) Identifies & solves common printing pitfalls.
8.) Teaches photo-mechanical alternatives to digital scanning.
9.) Reveals derivation of digital from traditional imaging.
10.) Combines digital & traditional for higher quality giclées.
11.) Convenient reference tables for paper & envelope sizes.
12.) 1200-word glossary of printing, photo, and digital terms.
13.) Ongoing extension by the author in this blog.

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